- When: 4th Mar 11:40am
- Where: North Riddiford St
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It’s not often that an artist seamlessly fuses hip hop, dancehall, club bangers and some sweet love songs… Rei is not only a multi award winning artist at 24, he knows how to work the crowd.. His point of difference is that he’s an all rounder, a rapper, lyricist, singer and producer.
His live set is diverse as he performs originals and remixes, triggering live samples and mixing in live percussion, making it a vibrant and upbeat set every time. No live performance is the same as the next. With a huge catalogue of his own music up his sleeve, he never fails to deliver his CHIEF Sound vibes.
Rei’s latest release, his 2nd album ‘A Place to Stand’, went straight to #1 on the iTunes Hip Hop album charts, beating Kendrick Lamar’s ‘Damn’ for the top spot. It also reached #14 on the NZ Albums charts. Rei has released a number of singles from the album such as ‘ʻThe Chief’s Speech’, ‘Deep’ and ʻOut Dancing’ and ‘Them Feels’, all supported with music videos which he creatively directs. He has had over 150,000 Youtube plays of his music in the last month. Rei’s style is unique, as he fluidly adds elements of his Māori culture into his music.
Rei has won Best Urban Album at the Waiata Māori Music Awards in both 2015 and 2017, as well as receiving the award for Best Music Video in 2016. ‘A Place to Stand’ was also a finalist at the 2017 NZ Music Awards.
"There’s some ‘I’m gonna take over the world’ type themes in my music but I keep that to a minimum. Instead I try to let people know that they can become chiefs of their own environment, that they can empower themselves to take control of their future... I’m working pretty damn hard to take control of mine."