Geneva AM is the moniker of Geneva Alexander-Marsters (she/her, Ngāti Ruapani mai Waikaremoana, Ngāti Kahungunu ki Wairoa, Aitutaki, Palmerston), an award winning producer, beat maker and vocalist based in Tāmaki Makaurau.
Her bilingual approach to songwriting has been prominent throughout her musical career, most notably with the band SoccerPractise (2012-2018) and her debut release IHO (Waiata / Anthems). IHO went on to win Te Tohu Puoro o te reo Māori (Favourite Song featuring Te Reo Māori) at the 2023 Student Radio Network Awards. In 2024, she released the single ‘T(M)²I’ (Tangaroa Made Me Ill) in two versions (te reo and English), followed by ‘Pikipiki’ which amassed over 200,000 streams on Spotify. A seasoned live performer, Geneva AM has recently performed alongside Che Fu, Anna Coddington, Ladi6 and Suzi Cato.
Following the release of her singles Pikipiki (feat. Samara Alofa), Hawkins, Rewi McLaya & Mara TK, Urban Planning, and Toitū Te Tiriti, Geneva AM is excited to unveil her debut album, Pikipiki, now available on digital platforms and vinyl LP.
"Pikipiki is a joyous and uplifting celebration of Alexander-Marsters' Mãori identity; even when it's dealing with thorny issues, as in ""Urban Planning"", you can't help but tap your feet. What Pikipiki achieves recalls MOKOTRON's dazzling work on his Taite Music Prize- winning 2024 album, WAEREA: Alexander-Marsters bends classic genres - chiefly disco and dance - to her own will, reframing and rejuvenating them, utilising them to explore and honour her heritage. And there might not be a better song than ""Urban Planning"" in all of New Zealand music this year.""The motorway was an awa [river] / In the museum they put my waka/ I feel at home in the city / I got my Tipuna [ancestors] with me,"" Alexander-Marsters sombrely ponders, all while the most enticing electronic rhythm chugs along; nobody said that the best dance music couldn't be contemplative."" "
Rollingstone Magazine, Top 50 Albums of 2025 (#4)"
